Share Your Heart

Last night I ducked out of the office (before it was even dark!) and headed over to West Elm for one of their DIY workshops.  This particular event was Valentine’s Day themed – crafting paper hearts to be sent to St. Jude’s Hospital where they will string them all together in an attempt to create the world’s largest paper chain!  And for each heart we created, West Elm donated $1 to the hospital.

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The actual crafting was free and they provided all of the supplies.  While there, I met some great people including a group of visual merchandisers for Macy’s, West Elm’s store manager and CJ, a stylist who runs their Instagram, @westelmla.

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There were also some great-looking refreshments, but as I’m still sticking hard core to my Weight Watchers plan (down 3 lbs so far!), I opted to just capture it on film.

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So let the crafting begin.  For my first heart, I knew I wanted it to be purple-themed in honor of my childhood friend Jill and all the kids like her at St. Jude’s.  I started out with a giant sheet of purple tissue paper.  I started doing a little ripping for a “rough edge” and needless to say, the finished project is not my best work, but I think the kiddies will like a heart option that isn’t pink or red.

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Next up, I snagged the roll of gold tape about as fast as I could and some letters for a little Jefe + Sledge action (that’s Geoff & Mallory for those new to the blog).  Of course, I opted for stripes.

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And lastly, I came across this ribbon at the bottom of a supplies bucket and knew exactly what to do with it – a little Kate Spade inspiration for a sickeningly sweet, picture perfect pink heart.

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So that about rounds out the night.  Here’s a little hint at what this store’s portion of the paper heart chain will look like strung up in St. Jude’s.

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If you want to catch some of the other hearts created, check out West Elm LA’s Instagram feed or search for their hashtag: #shareyourhearts.

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